The New Secret Beauty Formula: Intention

new secret formulaAt first it sounds beyond out-there: beauty company employees earnestly chanting to, praying over, even playing music to… jars of face cream. Or bottles of oil, tubes of cleanser.

But then consider the fact that people bless food all the time. Studies show hospital patients who are prayed for—even by strangers they never meet—do better than those who aren’t. Then there’s the work of Masaru Emoto, whose experiments on and photography of the effects of music, words, and intention on water became the bestselling The Hidden Messages in Water.

From our very good friends over at goop.com

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