If the average Woman is ‘Plus-sized’, Why doesn’t our Fashion reflect that?

plus-size

Fashion Industry News

America’s streets are full of what the fashion industry labels “plus-sized women” – far more than we previously thought. Thanks to a new study, we now know that the average woman is around a size 20. Not, as previously believed, a size 14. That means that the disconnect between the clothes in store windows and the bodies of women walking past them is greater than we had ever assumed.

Despite this, major fashion brands still refuse to accept the bodies of their customers. The only fashion brands that want to acknowledge the size of the newly minted “average woman” are plus-size brands, which are marginalized in the market, as if they catered to a fringe and not, in fact, everyday Americans.

From our very good friends over at    theguardian. com

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